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A lot of credit has to go to the far-sighted web developers who created online appliances websites. There was no money in it for them. They had to build their sites from scratch without the backing of major retailers or manufacturers because they wanted to create objective sites. After the site was built Maxx Crosby Raiders Jersey , they couldn't favour one product over another in exchange for a fee because that would be unethical. They were taking a big risk, but the results were worth it. By earning the trust of their users, they gradually were able to build up a following, without sacrificing their principles.
With increased traffic, the best online appliances websites started adding new product lines to their sites. Electronics Trayvon Mullen Raiders Jersey , Home Entertainment, Cooling and Heating - just about anything that was needed in the home was added to the site. In spite of this, many consumers still weren't catching on. Having never seen firsthand just how easy it is to do an appliances comparison online, some still thought it was easier to do it the old fashioned way. Others continued to believe they had less products to choose from on one of these sites when the fact is that they give you many more choices than even the largest retail outlet can offer.
Another misunderstanding about online shopping is that many people still believe that while they may be able to find the product they want, they will have to order it sight unseen from a distant warehouse or perhaps even from overseas. Actually Johnathan Abram Raiders Jersey , on the same site where you find your white goods, you can also find out where they are sold in your local area and even who is offering the best deals at the moment.
When you add up all of the things an appliances comparison site can do, you realise that it just doesn't make sense anymore to do your browsing for products the old fashioned way. You still may want to get face-to-face service, but no one wants to spend hours listening to salespersons give their pitches. After you've done your homework online, you can go into the shop and tell them what you want. You can even use the knowledge you've gained from comparing appliances online to bargain for a better deal Josh Jacobs Raiders Jersey , because you already know the best prices on the products, both in your area and in distant cities.
There is simply not a downside to doing your shopping online. It's fast, impartial, and free. The range of products you can find is so vast, you can find almost everything and the list is growing every day. In the future Clelin Ferrell Raiders Jersey , everyone will be finding their appliances online, but you don't need to wait. The future is here today at online appliances comparison sites. I was working on a new E-Course the other day when I got to the lesson that addresses the importance of having a marketing plan and I immediately thought, "no one's going to want to read this one."
My 16-year-old daughter happened to be in my office at the time, and I explained to her that while most business owners want to be good marketers and be successful, for whatever reason Antonio Brown Raiders Jersey , the idea of having to create a marketing plan turns them off.
Or, they're just not interested in creating a plan, don't know how to create one, or they simply don't think they need one.
So I started thinking maybe I should rename them. What if we called them "Success Plans." Would you dare start the year without one? Especially if you knew that was THE way to achieve success?
Anyway, to help get my point across - that marketing plans are important - my daughter and I started brainstorming analogies we thought people might be able to relate to.
I explained to her that in the introduction to my 10stepmarketing System Derek Carr Raiders Jersey , I compare a marketing plan to a road map. I asked her, "What do you think would happen if you decided to go on a road trip but didn't have a clear destination or a map?" (she's a new driver plus we travel every weekend to her travel softball tournaments).
"You'd probably get lost," she replied, knowing we HAVE gotten lost when we've taken off on weekends without directions! Then she continued, "You'd end up somewhere Bo Jackson Raiders Jersey , but probably not where you want to be."
"Exactly!" I replied.
I explained to her that a marketing plan is just like a road map. It's the best way to ensure a business will end up where the business owner wants it to be. Whether that's in terms of the type of business it becomes, its size, how many products or services it provides, or how much money it makes.
Then I told her that when I teach, I often use the analogy of going grocery shopping without a list. Now Hunter Renfrow Limited Jersey , if you've ever done this you know what happens (especially if you ALSO shop while you're hungry!). You spend twice as much money AND you come home with all kinds of stuff you really don't need.
Operating your business without a marketing plan is sort of like that, too. You very often spend twice as much money and get fewer results, or you end up spending money on marketing activities you don't really need or that don't contribute to achieving the goals you want to achieve.
Why is that? Because you don't have anything to guide you in your decision-making about what marketing to do and what to pass on.
Think about all the things in our lives we DO plan. Birthday parties. Vacations. Weddings. Having children. Buying a home. And yes, even the little things like planning to go grocery shopping by taking the time to create a list of what we need to make spaghetti for dinner on Thursday night.